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Holistic Retail Design: Reshaping Shopping for the Digital Era

Rainer Zimmermann, 2015

Holistic Retail Design: Reshaping Shopping for the Digital Era


Rainer Zimmermann, 2015
шт.
Нет в наличии
4 260 , )
Артикул: holistic_retail_design
ISBN: 978-9491727658
Издательство: Frame Publishers
Тип обложки: Твердый переплет
Язык: Английский
Количество страниц: 400

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Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.
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