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Management of Art Galleries

Phaidon Press, 2018

Management of Art Galleries


Phaidon Press, 2018
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Артикул: management_of_art_galleries
ISBN: 978-0714877754
Издательство: Phaidon Press
Тип обложки: мягкая
Формат: 15х21
Язык: английский
Количество страниц: 152

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The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Magnus Resch (Ph.D) is an art market entrepreneur and lectures cultural entrepreneurship at Columbia University. He is founder of the Magnus App which works like Shazam of Art. Leonardo DiCaprio is an investor and advisor. Magnus studied economics at Harvard University, the London School of Economics and the University of St. Gallen. Articles on him have appeared in The New York Times, Forbes, Bloomberg and the Financial Times.
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